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Paguro 7-Year Anniversary: How times have changed for sustainable living

Oct 24, 2020

This month, Paguro will be celebrating its seven-year anniversary. Over the last seven years, a lot has changed in both society and the world of fashion in terms of sustainable living. In this post, we’re going to take a step back in time to see not only how Paguro has changed but how lifestyle factors such as people’s approach to veganism, cruelty-free products and recycling have altered sustainable living over the years.

Paguro’s Story

To set the scene for Paguro’s Seven-Year Anniversary, we will be taking a trip into the past.

Paguro’s founder, Yen, had a vision for a new fashion culture that focused on using materials and processes never seen before to create products that championed individuality, quality and sustainable living.

Yen still vividly remembers when she first saw products that were made from recycled materials but yet were well-designed and beautifully finished. Knowing the impact that these products brought to the environment and to sustainable living, Yen instantly knew that this would be Paguro’s direction.

“I always loved fashion but I became increasingly unhappy supporting an industry that is often harmful to the environment and the people working in it.

I was inspired to start my business after a period of travelling in South East Asia. There I met a local designer who created bags out of recycled materials. As well as reducing landfill waste, I saw how the local community benefitted from this ethical enterprise.” 

Paguro works with designers and artisans across Asia and the UK, including a Nottingham-based designer who creates jewellery out of bicycle chains, salvaged from bicycle repair shops in the city.

Since its conception 6 years ago, the brand has gone from strength to strength, including a seal of approval from animal rights charity Peta, and being shortlisted for a number of industry awards, including the ‘Best Vegan Bags Shoes and Accessories’ category at the 2019 Vegfest Awards.

Looking towards the future, Yen says: 

“It is great to see how living an environmentally-conscious lifestyle has become more popular in recent years. We get so many positive reactions from customers who love our products, and love that their purchases can help make a difference to the environment and people’s lives.

As well as being kinder to the planet, we are proud to work with designers across the world and to help communities and small businesses thrive”  

Paguro’s products can be found at many independent stockists across the UK and Europe, as well as Nottingham’s tourism centre. 

Bumpy Beginnings

The beginning of Paguro was a little bumpier than expected. It seemed people were constantly questioning “What is upcycling?” with some even asking whether recycling had been misspelled.

Some people even seemed to find the concept of using recycled materials somehow distasteful and the idea of sustainable living to be displeasing.

Over the last seven years, with the environmental awareness campaigns which have gained increased prominence in the media and some high profile advocates of upcycling, we have certainly noticed a shift in consumer awareness towards upcycled products.

Today, people are more receptive to the idea and more retailers are showing interest in upcycled products and promoting sustainable living.

Each of our designers has their own vision that sits within our own.


Tate Modern

Working with the Tate Modern was a vote of confidence for our artisans and an exciting moment to discover that such a high profile gallery would be willing to consider products made from recycled materials that focused on sustainable living. 

The success and growth of Paguro is why we are so happy to be celebrating its seventh anniversary. Looking back at the journey over the past seven years to write this blog has been quite a nostalgic moment for everyone associated with Paguro.

Vegan Month

Paguro’s anniversary isn’t the only one we will be celebrating this month. At Paguro, we are big supporters of vegan products and the vegan lifestyle, as reflected in our range of bags and accessories.

November celebrates the anniversary of National Vegan Month, a great sustainable living lifestyle choice.

All of Paguro’s products are 100% vegan and cruelty-free, making them quite fitting for our ethics, customers and time of year. The anniversary of veganism is a great way of looking back at how far sustainable living has come; whether it be food or fashion, a lot has changed in seven years.

The number of people choosing to become vegan over the last half a decade and opt for this kind of sustainable living has grown rapidly and doesn’t seem to be stopping any time soon, which is great news for the environment and ethical fashion.

Veganism has also experienced a great change in terms of recognition. Today, vegan and cruelty-free products are much more readily available than ever before. With more food choices and fashion alternatives, being vegan and having a lifestyle that focuses on sustainable living is slowly but surely becoming easier.

How you celebrate the anniversary of veganism is individual to you, but championing Paguro, our vision and our products is a great place to start. With a great range of leather alternatives and cruelty-free products and methods, we make being vegan and enjoying sustainable living easy.

Recycling Week

Alongside National Vegan Month and Paguro’s seven year anniversary, we’ll also be celebrating the anniversary of National Recycling Week, another huge part of sustainable living.

If you know anything about Paguro, it’s that waste is not an option. We make it our mission to use and repurpose materials that were headed straight for landfill. Repurposing the weird and wonderful means that we can help do our bit for the environment as well as produce unique and bespoke products that are as individual as our customers. 

From inner tube wallets to construction net wash bags, our products incorporate a wide range of reclaimed, recycled and repurposed materials.

Whilst enjoying National Recycling Week, we can look back at how far recycling itself has come. With the reduction of plastic bags, the uptake of paper straws and the eradication of micro-beads, as a nation, we have already made recycling and sustainable living that little bit easier. Help us to celebrate National Recycling Week by making the most out of our recycled bags and accessories.

With the anniversary of Paguro, veganism and recycling coming together, there is no better time to change to a sustainable living lifestyle. Shopping ethically and consciously when it comes to fashion is a great way of doing your bit for the environment and helping us to continue to make products that have meaning and purpose. Small changes can have a huge impact.

We’re very excited about the future here at Paguro and can’t wait to bring our upcycled products to even more people, thank you to all of those who have supported our journey in encouraging sustainable living. Visit Paguro’s website to view our extensive range of upcycled, vegan and cruelty-free bags and accessories and help us make our seventh-anniversary one to remember.

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